The AV Integration team joined thousands of exhibitors and attendees at this year’s Integrated Systems Europe (ISE), held in Amsterdam between 5 and 8 February. Billed as the world’s largest exhibition for AV and systems integration professionals, the show serves as a platform for manufacturers to present new technologies to the market, offers delegates the opportunity to attend internationally-recognised training courses and seminars and also presents a stellar networking opportunity for professionals in the field.

ISE 2019 set new records in attendance, number of exhibitors and floorspace, with 15 halls packed to the rafters with the latest products and technologies that the professional AV market has to offer. On the display side of the show, technology trends that featured included higher-resolution flat panels from a range of vendors, as well as an increase in the number of 8K displays on offer. The growth in the digital signage and out-of-home advertising market has spurred an increase in the number of high-brightness and outdoor screen options, as well as an expanded range of control products designed to optimise digital signage installations across sectors. While LED panels continue to get bigger, brighter and more flexible, projection technologies continue to compete, with manufacturers such as Christie, Epson and Digital Projection presenting new products that feature laser technology with increased lumens and 4K capabilities.

  • Showroom floor space: 56,100 m2
  • Number of exhibitors: 1,301
  • Number of first-time exhibitors: 225
  • Number of attendees: 81,268
  • Number of certified training courses offered: 36

AV over IP has shown a steadily-increasing rate of adoption over the past few years, even in developing markets such as our own — a factor that dominated Kramer’s stand, with their theme of ‘AV over IT’ connecting most of the products and solutions on show. Solutions designed to support the continuing trend towards smarter, collaboration-driven corporate meeting rooms took centre stage, with Barco and Crestron both presenting new products that are designed to simplify the meeting room experience while taking advantage of increasingly robust cloud-based technologies.

While ISE has traditionally been focused on the more corporate integration side of the professional AV industry, we noticed an increase in the number of manufacturers that are focused on the entertainment and rental side of the market this year, which provided for a comprehensive round-up of new technologies across multiple verticals.

Speaking to AV Integration in an exclusive interview during the show, Integrated Systems Events managing director, Mike Blackman, points out that ISE has evolved into a major influencer in the professional AV and integration market – with manufacturers syncing their research and development cycles to coincide with the show. “A number of manufacturers have explained that because the show is at the beginning of the year, they find it in their best interests to launch new products at ISE, because clients often wait to see what is on offer at the show before starting the buying process for the year,” Blackman says.

“Integrated Systems Europe 2019 was the biggest, broadest-reaching and most exciting edition of the show to date.”

– Mike Blackman, MD Integrated Systems Events

The impressive number of product launches featured at this year’s event certainly supports his assertion. Reflecting on the highlights of this year’s show, Blackman points to the impressive projection mapping demonstrations that were featured at ISE 2019. These included the awe-inspiring projection mapping sculpture by Bart Kresa, Sviatovid, which premiered at the show, as well as a collaborative project between Integrated Systems Europe, LANG AG, Panasonic, Tenfeet and Green Hippo, which saw the façade of the newly-constructed nhow Amsterdam RAI hotel being used as one of Europe’s largest-ever projection canvasses. 

“For the duration of the exhibition, attendees were treated to a daily showcase of projection mapping imagery that made use of the building’s unique profile. This was interwoven with constantly-updated exhibition highlights and previews, projected onto two storeys of the new hotel,” Blackman explains.

Blackman has confirmed that the 2020 edition of ISE will be the last to be held in Amsterdam, and in 2021, will be opening its doors in Barcelona, Spain. “We are very sad to be leaving Amsterdam,” Blackman states, “but we simply could not find a sustainable solution that would enable the show to grow while remaining at the RAI. We consulted extensively with attendees and exhibitors about possible locations for future editions of the show, and Barcelona ticked all of the boxes,” he concludes.

The next edition of ISE will be hosted at The RAI in Amsterdam, from 11 to 14 February, 2020.

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