Taking place on 24-26 October, VR Days Europe 2018 is Europe’s leading conference and exhibition celebrating virtual, augmented and mixed reality (XR) business innovation and creativity.

The focus of this year’s three-day festival is to provide attendees with key takeaways on the topical theme: ‘What role does XR technology currently play, and what can be expected of mixed reality solutions in the future?’

The answer, to be explored at VR Days Europe, is that it will deliver widescale business opportunities to an ever-increasing range of vertical market sectors.

Over 140 of the world’s leading thought leaders and experts are participating in the event and speakers will include XR technology practitioners, ground-breaking creatives and technology developers. These include David Helgason, founder of Unity; Michael Buckwald, founder of Leap Motion, Mel Slater, co-director of the Event Lab, Universitat de Barcelona; Miriam Reiner, head of the virtual reality and neurocognition lab at the Technion, Israel Institute of Technology and Jaroslav Beck, CEO of Beat Saber.

VR Days Europe festival director Benjamin de Wit commented: “VR Days Europe inspires creative minds and drives business forward utilising VR, AR and XR. We will explore business use cases and show how XR solutions can improve productivity, innovative training and professional development. Whether you are an XR veteran or keen to discover what it has to offer your business, make sure you visit VR Days Europe to immerse yourself in the future.”

VR Days Europe will benefit from two dedicated locations within Amsterdam. The DeLaMar Theatre will play host to the Vision & Impact Conference on 24 October, with an exhibition, features and workshops taking place at the Kromhouthal Amsterdam on 25-26 October.

The inspirational one-day Vision & Impact Conference will welcome industry thought leaders to present delegates with new ideas, technologies and solutions, building on experience across arts, healthcare, storytelling and corporate backgrounds.

At the Kromhouthal, over 100 exhibitors will present exciting VR, AR and XR technologies across two days, with a programme of unique events running in tandem to the exhibition. The Church of VR celebrates the most creative VR content, with over 30 artists’ work presented during the event, and the XR Creators’ Lab enables teams to work on projects during the event. A trio of market-specific summits will feature talks, panel discussions and roundtables focussing on enterprise, healthcare and media, and arts and entertainment.

VR Days Europe is produced in collaboration with Integrated Systems Events. Mike Blackman, Integrated Systems Events managing director, commented: “Virtual, augmented and mixed reality (XR) solutions are already a dynamic part of the AV business landscape. We are seeing this technology being implemented by ISE exhibitors and partners all over the world, and end-users are now benefitting from AR, VR and XR solutions across a variety of applications.”

For more information on the event, and to purchase tickets, please visit www.vrdays.co