At the end of March Messe Dortmund opened the new entrance to the exhibition centre in the presence of 400 invited guests. With a large transparent hall covering 4,500 square metres, the new entrance at Messe Dortmund is a veritable eye-catcher, as are the 15 new monitors above the reception counters.
Messe Dortmund is thus expanding its existing digital-signage network. The digital-signage software solution kompas from dimedis controls the digital-signage network in the new North Entrance for the trade fair visitors. Special highlight: Messe Dortmund is using the split-screen editor module in kompas to display different content on the screen: areas with dynamic, bespoke content and other permanently visible, mainly static information that helps the visitors orientate themselves.
There are thus fixed sections – such as the counter numbers or information about restrooms and cloakrooms – and variable sections that are used to identify the individual counters and thus guide different visitor target groups quickly and clearly to the correct counter. Trade fair visitors thus recognize the best counter from a distance as soon as they enter the entrance area and can familiarize themselves with the new design of the wayfinding system at Messe Dortmund.
Answers to questions such as “Where is the next restroom?” or “Where is the cloakroom? are easily given on the digital display behind the maximum of 30 available counters during the short waiting time. kompas provides Messe Dortmund with the flexibility to dynamically control the number of counters required for voucher holders, VIPs, media representatives, exhibitors and visitors with group tickets, and thus guarantee quick and smooth processing.
The use of 55-inch screens from Philips in landscape format with 700 candelas offers the ideal brightness for the light-flooded room. These can be installed and replaced extremely quickly thanks to the extendible bracket. In addition, with the display control from kompas, the displays are only switched on when they are really needed. This not only reduces the power consumption, but also increases the service life of the displays.
A further expansion of digital wayfinding with kompas is planned for this year.
“Nowadays it is no longer possible to imagine a trade fair that doesn’t use digital signage. We are proud to be supporting the digital transformation at Messe Dortmund with kompas and also that we were able to take part in the inauguration of the new North Entrance. kompas is the ideal tool with which to manage dynamic content and the digital-signage network. The use of networked screens has many advantages for trade fairs. It is a reliable method to impart the most important information.”Patrick Schröder, Head of Digital Signage at dimedis