Electrosonic SA, a leading distributor of professional AV solutions in South Africa, announced the addition of ProSpectre Advanced Display Technologies to their arsenal of quality products at Mediatech 2017. The company is now celebrating its second anniversary as the sole distributor and the brains behind the in-house brand, which has rapidly gained a footprint in the pro AV market across various verticals.
Company director, Bruce Genricks, shares his thoughts about the success that Electrosonic has enjoyed over the past two years with ProSpectre Displays.
HOW HAVE INTEGRATORS IN THE SOUTH AFRICAN RESPONDED TO THE PROSPECTRE BRAND?
Our research has shown that our dealers and integrators enjoy the combination of excellent pro-level quality and affordability offered by ProSpectre. They also enjoy the convenience of having stock available locally and that they generally do not have to wait for stock to be imported before they can fulfil their orders.
We have also received a lot of positive feedback around the two-year warranty that comes standard on the product – which can be upgraded to a five-year warranty for a nominal fee. Electrosonic is one of the longest-standing distributors in the pro AV market in South Africa, and we have established a reputation for solid after-sales support. Our dealers know that when they purchase equipment from us, we have the experience and knowledge to ensure that repairs will be carried out quickly and professionally, and that loan units are always available so that the end-user never suffers downtime. We have very quickly established that this is the case for all ProSpectre displays, and therefore, the product has been very well received by the market.
HOW HAS THE PRODUCT DEVELOPED OVER THE PAST TWO YEARS?
When we first launched ProSpectre, the panels were either fitted with an Android or i5 processor, which was pre-installed in the OPS slot of each panel. Based on the feedback that we received from our dealers, we have updated this design so that all our new models are factory-fitted with an Android processor and an open OPS slot. If a panel is then fitted with an i5 processor, the end-user will have a dual processor system that switches effortlessly between operating systems.
WHAT INSTALLATIONS HAVE BEEN ACHIEVED USING PROSPECTRE DISPLAYS SINCE ITS LAUNCH?
We have a wide array of approved dealers working across multiple verticals. As a result, ProSpectre screens have found their way into the corporate environment as boardroom displays and larger format screens in auditoriums. They have been used by our integrators for the retail and leisure markets for digital signage solutions, as well as for wayfinding and shared in-venue advertising. We have also seen ProSpectre displays with touchscreen capabilities deployed in some highly innovative showrooms for the motor industry.
WHERE DO YOU SEE THE PROSPECTRE BRAND GOING OVER THE SHORT-, MID- AND LONG-TERM?
ProSpectre is already widely accepted in the ProAV market, and I expect it to penetrate even further into other markets such as digital signage, hospitality and education. In the future, the brand will incorporate other technologies, including LED and OLED.
HOW HAS YOUR SUCCESS WITH PROSPECTRE POSITIVELY AFFECTED ELECTROSONIC?
ProSpectre has given Electrosonic and our dealers the ability to offer end-users complete solutions. This ensures compatibility across the various technologies that are incorporated into an installation. Of greatest significance is that when things go wrong, we can take full responsibility for ensuring that the end-user receives the support that they need to ensure uptime, get a return on their investment and continue to do business knowing that the technology that they have invested in will work.
“Over the past two years, we have used ProSpectre screen for several high-profile installations, and we have consistently been very happy with the results. Our failure rates with ProSpectre displays are currently at zero – and when we have needed support, Electrosonic has always come to the party with support, outstanding product expertise, and their willingness to go the extra mile for their clients. ProSpectre displays – especially the large-format rage – are very aggressive on price, and we are therefore able to do more for our clients with their available budgets.”
Jesse Bosch, Head of Business Development at Prosirius
“We have been working with Electrosonic for more than twenty years and have come to rely on them for outstanding customer support and after-sales service. When sourcing ProSpectre displays for our installations, we really like the fact that they have a solid stock holding of the entire range in the country, negating the challenge of having to wait for panels to arrive before delivering a project.”
Brett Lancaster Managing Director at Audiotech SA
“MMPA was introduced to Electrosonic’s ProSpectre displays about a year ago, and we have been very impressed with the product. One of the most important selling-points is that ProSpectre displays feature all of the functionality of a professional display, including being designed to run 24/7, at a very competitive price-point. I have a long-standing relationship with Electrosonic and am confident that when I specify brands that they distribute, I will always receive the support and after-sales service that my clients demand.”
Steve Moss, Managing Director MMPA
ProSpectre displays have been custom designed in line with Electrononic’s specifications and are manufactured in Europe to the highest standards for use in professional and commercial applications. As such, the product range is tailor-made to suit the needs of the South African market. Electrosonic has the exclusive rights to distribute ProSpectre products and has successfully supported all aspects of the brand from its head office in Northcliff, Johannesburg, since its launch.
Kindly visit www.prospectre-displays.co.za for further information.