Accelerating its drive into Asia, ZeeVee has opened an office in Singapore, its first company facility in the Asia-Pacific region, to better serve the rapidly growing commercial and residential AV market in Southeast Asia.

ZeeVee has named industry veteran Ricky Tan to lead the new operation, appointing him regional sales manager, Southeast Asia. The company, based in Massachusetts, is a global pioneer and leader in the development and deployment of AV distribution systems for industrial, commercial and residential applications.

“We’ve been active in the Asian market for several years, thanks in large part to a strong partnership with COMM-TEC Asia, based in Hong Kong,” “As our Asian business grew, it became clear we needed to have our own office in the region. Singapore is the logical choice for our first company-owned location in Asia; it offers a strong pool of local talent and a central location for easy access to all points in this important region.”

– Bob Michaels, CEO, ZeeVee.

According to AVIXA, the international trade association representing the audio-video industry, the Asian market is expected to capture 36% of the global pro AV market by 2023.

The new office will focus on several regional markets including Malaysia, Thailand, Viet Nam, Indonesia and Singapore. It will offer pre- and post-sales technical support while also working to educate the market about the company’s advanced IP-based video distribution solutions for a wide array of applications.

Previously, Tan worked at Revolabs, as regional sales manager, Australia, New Zealand and Southeast Asia; Vidyo, regional sales director, Southeast Asia; LifeSize Communications, regional manager, Southeast Asia; and ClearOne Communication, regional sales manager, South Asia. He brings hands-on experience in the market and familiarity with consultants, integrators, dealers and end-users in the region. In addition to business generation, he is tasked with promoting the company’s values in the market.

“We’re fortunate to have Ricky head up our team in Southeast Asia,” said Michaels. “He has strong professional relationships, deep-rooted knowledge of AV technology and understands the requirements of Singapore and other Asian countries.