Bruce Genricks

Bruce Genricks

THE DIGITAL FUTURE OF SIGNAGE

Advertising has been a major force in capitalist economies since the early 1900s, when mass media in the form of newspapers and periodicals created a direct channel of communication between those selling products and those buying them. With the advent of digital communication over the past few decades, the way that advertisers communicate with audiences has changed dramatically, and businesses need to adapt or resign themselves to being ignored.

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